Maxim: (def.) a general truth, fundamental principle, or rule of conduct. Merriam-Webster
Therefore, Click Maxim means ‘true click’ or the real thing? Yes, in essence, conducting your marketing with truth, principle, and a rule of conduct that brings the desired results? Lazar targeted clicks to your content, product/service or offer that convert! Simple.
That’s precisely what we had in mind when we came up with the name for our company. True, targeted clicks that converted to sales over and over as a given! That’s how you win a war…..the art of war in the marketing world!
You usually hear of two types of blogging/internet marketing. White Hat and Black Hat. The former style is by the book. No cheating the search engines and/or stealing content and making it yours, etc! Black hat is pretty much all of the above and then some. Absolutely anything goes because there is money at stake. This is why Google has maintained their policy of ‘Do no harm’, and they are constantly on the prowl for the Black Hat crews by altering their algorithm. They have annual or sometimes semi-annual tweaks to their methodology and normally give these animal names, like Penguin, Panda, and Hummingbird to name a few. This is why we choose to wear neither white hat or black hat. What we do is push every campaign to the limit, within the boundary of fair marketing practices, however we never forget that this is War. Therefore, we wear our War Hats with pride, and call it what it is: The Art of War! Having said that, I now get to the meat of this matter.
How to Win This War
Most start ups and/or especially the more seasoned companies need a customized, well coordinated campaign in their target market. Just throwing together a website and buying some Adwords campaign, are not going to make a profitable marketing campaign. Not in today’s world. Back in the good ole days maybe, but not in this Google Slap ‘Um, Panda, Penguin rating updates, “do no harm” environment. Maybe – just maybe, if you have enough dough to sling up against the wall, then you could see some ‘branding’ stats…..but hey, who’s got those kind of resources; GM, Coke, Bank of America? Right!
Think War Room Marketing!
We take the time to completely understand your business, what you’ve done in the past, and what your goals are for the future. We work together to build a personalized plan that gets your message to potential clients; in today’s world that means to gain their trust before they become buyers.
We make sure there is total simplicity into what we’re going to do for your company, why we’re doing it. This way there are not surprises. We give you a comprehensive schedule with actionable goals, so that we can all stay on schedule.
And, finally, we hold ourselves accountable with detailed status reports on every metric, to ensure that your ROI[return on investment] is in the black, win winning campaigns like battles adding up to one thing….
Welcome to Click Maxim…where winning is a given!
Visit our blog for more tips, tricks, and maxims.
Revisited by Victor/Owner 7.30.2014