‘The Art of Marketing’ War Room: Click Maxim
Maxim : : a general truth, fundamental principle, or rule of conduct. (def.) Merriam-Webster
So, Click Maxim could mean ‘true click’, the Real Thing? Or, in essence conducting your marketing with truth, principle, and a rule of conduct that brings the desired results?
That’s precisely what we had in mind when we came up with the name for our company. True, targeted clicks that converted to sales over and over as a given! That’s how you win a war…..the art of war in the marketing world!
Most start ups and especially the more seasoned companies need a customized, well coordinated campaign in their target market. Just throwing together a website and buying some Adwords ads are not going to make a profitable marketing campaign. Not in today’s world. Back in the day, in the good ole days maybe, but not in this Google Slap, do no harm environment. Maybe, just maybe if you have enough dough to sling up against the wall then you could see some ‘branding’ stats…..but hey, who’s got that kind of resources ?
Think War Room Marketing!
We take the time to completely understand your business, your customers, your competitors, what you’ve done in the past, and what your goals are for the future. We work together to build a personalized implementation plan to get your message to potential clients; in today’s world clients must gain trust before they become buyers.
We make sure there is total simplicity into what we’re going to do for your company, why we’re doing it, and exactly what our aims are. This way there are not surprises.
We give you a comprehensive schedule of deliverables with landmarks so that we can all stay on schedule.
And, finally, we hold ourselves accountable with detailed status reports on all the metrics you need, to ensure that your return on investment is where it needs to be.
Our process is generally broken up into 4 key phases:
- Research and Discovery – We examine the marketplace and research customer behavior, your competition, keywords and phrases, etc.
- Planning – We put together a comprehensive plan to dominate your market through the applicable advertising channels. We agree on business goals and a budget for advertising spend.
- Execution – We apply the right resources with the right experiences to implement the plan.
- Measurement and Reporting – We regularly report on our progress, and examine the key metrics of our campaigns together to ensure that we’re meeting the goals.
Welcome to Click Maxim….where winning is a given!