Guide to Google Analytics Demographics Reports: Age, Gender & Interests


Anna Lewis, 0 Comments

Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type of people were coming to your site. You would have no idea whether you were reaching the target market you thought you were or if specific products or platforms brought in people older or younger than you imagined.

The launch of the Demographics reports in 2013 means we can now have some very powerful data at our fingertips to help us understand our website audience much better.

To get this data, you need to implement a slight tweak to your Google Analytics code if you haven’t already. When it launched, Carrie Hill wrote a great guide to help you get set up.

When turning the functionality on in your Google Analytics account, you will also find links to Google’s guides for classic and Universal tracking code updates. So I’m going to launch straight into how you can use the reports to help you get more from your website.


Google Analytics Demographics Overview

The overview gives you a great snapshot of the people coming to your website, with Age in a column chart on the left and a pie chart showing gender on the right.

The yellow warning that says: “Some data in this report may have been removed when a threshold was applied” is a sign that you have reached a level of granularity in which individuals may be easier to identify, therefore Google Analytics has removed some of the data to ensure it is high-level and cannot be used to identify an individual.

The percentage of data used is shown in each box in the top corner to help you understand the size of your dataset. This can happen for Age, Gender, and Interest Reports and any report or segment that uses these.

Additionally, keep an eye out for the sampling warning in the top right. The example above shows 100 percent but sometimes you will reach sampling limits so the data will be slightly less accurate.

From the Overview page, you can change the little drop-down from Sessions to four additional on page metrics:

  • % New Sessions to help you see if you’re attracting the new audience you think you are.
  • Avg. Session Duration to find out if some types of people spend longer on your website.
  • Bounce Rate to see whether some visitors are more engaged than others.
  • Pages / Session, again helps you see whether some ages or genders engage more with your site that others.


Google Analytics Age Graph

The age report graph is one of the most visually exciting things in Google Analytics. Each age group is a different color and shown as a stack graph where each group is a block of color on top of the next. This helps you see patterns and changes in Age group activity over time and easily spot your biggest markets as well as new opportunities.

The data shown in the table is very informative about which age groups are most valuable to your website. With the standard ABC Summary report showing the key metrics and the ability to drill down into Site Usage or Conversion data through the links above the graph, you can find out how people of different ages digest your content and convert in such different patterns.

Use an Advanced Segment here to split out your marketing channels and see which channels bring in which types of people to see whether the success matches up from entrance to completion in the customer’s journey. If you find that younger people are more likely to come via PPC but spend less than older people who come in organically, you may want to rethink your strategy.


What I have found very interesting with the introduction of Gender data in Google Analytics is the splits in gender across different countries and the differences in browsing activity that you could only imagine previously.

Global companies will find gender data very useful to know where their biggest emerging markets are within gender splits. It can also really help with content planning and even product buying choices.

Spotting differences in conversion rate, bounce rate, average order value, and more will allow you to make the detailed changes to your website and strategy that help you make great long-term gains.

In addition to using this report as it stands, I highly recommend that you use Advanced Segments to break down male and female data across all reports. I’ve shared the segment for each of these here:



Just make sure you’re logged in to Google Analytics, click the link, and choose which profile you’d like to apply the segments to. Then hop over to a report and implement them by clicking + Add Segment.


On top of age and gender, Google Analytics can also show us what our audience are interested in elsewhere on the Web. This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas, and much more.

There are four reports here:

  • Overview: With a top 10 summary in each of the following categories:
    • Affinity Categories: This is a more top-level audience category that groups users based on mixed activities, for example “technophiles.”
    • In-Market Segments: This shows us which categories of products our users are also in the market to purchase, such as “Travel/Hotels & Accommodations” where the forward slash represents the next level in the category hierarchy.
    • Other Categories: This groups users by which categories they are also interested in browsing about, for example “Food & Drink/Cooking & Recipes.”

Google Analytics Affinity Categories

Each report shows the ABC Summary reports as normal, breaking down each category to show you whether they are engaging with your site and how they are converting. Which leads me on to some more uses for this data.

Using Demographic and Interest Data

As mentioned above, building Advanced Segments for this data will help you see it in place in other reports but there’s also a lot more you can do with this data including:

  • Creating remarketing lists.
  • Choosing display advertising targets.
  • Segmenting for more detail.
  • Identifying new markets to target.
  • Profiling valuable customers.

With this Google Analytics data, it’s only your imagination stopping you from making great data-driven improvements to your website. It’s time to move away from guesswork and let Google Analytics tell you who is coming to your website and how you can help them get the most from it.

Posted in Analytics | Leave a comment

CPA Marketing Really Work?

easy_moneyIn a Nutshell, Yes…..

I’m constantly asked by family and friends about affiliate marketing and how it works.  Most people think selling stuff on line is all a big scam.  And I would have had to agree with them a few years back.  That’s what brings me to the cost-per-action model or CPA.

The concept of CPA is simple.  One network sets itself up as the broker for both sides of the online equation.  Advertisers and Publishers.  A clearing house so to speak that manages the affiliates and the product owners.  The most important service they offer is trust!

Most retail and general businesses (Advertisers) have very little knowledge of selling online.  Sure they have a webpage, Facebook Fan page maybe and  even list their company and product with LinkedIn.  That’s usually as far as they get.  And lets face it, that will not produce much in the area of ‘traffic’ or visitors..and God knows they need those to be buyers too!

Then we have the other side of the coin: The publishers or the experts that know how to send their excess traffic to targeted offers.  Or they have the detailed experience buying those visitors from the multitude of sources, like Google, Yahoo/Bing, and the websites who  offer their pages for ‘media buys’ or placing ads on the site.

How it Works

Publishers create their product or service landing pages and negotiate a fee for the cost-per-action, with the CPA network.  This can vary widely:  they may want a lead and will pay accordingly, like an email address submitted or ever as little as a zip code entered.  Then they take over and do the heavy lifting of sales.

Others may want the affiliate to do the selling too.  Or require that a sale be made to pay the cpa fee.  The beauty of this system is that the affiliate never has to negotiate with the product owner and vice-verse.  Once you have passed the ‘vetting’ of the CPA network you have the option of selecting from hundreds or even thousands of offers to promote.  I mention vetting due to the statement I made in the beginning of the article about ‘trust’.  We, advertiser and publisher, must trust the network to vet both sides, so online business remains profitable for all.

There’s lots of smart folks out here in the big bad world and scammers will do you in, given the chance.  Product owners don’t pay, traffic masters send fraudulent visitors and many, many more tricks and scams I have no knowledge, other than to be aware that they are there!  And that’s why I love CPA networks.

Vetting the Networks Yourself

The best approach to finding the network of your dreams is to study the market.  Yes, there are thousands of CPA networks out there.  Just do a search for, ‘CPA Networks’ on your favorite search engine and the list will seem endless.  What I do is ask other affiliates who they like and why.  You can do this in several forums like Warrior Forum, or Affpaying who dedicates their site to ‘real affiliates with real reviews’.  It won’t take long to figure out the good from the bad.  I would list some of my favorites but there are better ways to find a great network.

Word to the Wise

Most CPA networks have a process to weed out the entrants.  they will want to know that you are for real, probably have some experience and they probably will call you on the phone to verify that (a)you are connected to big brother (b) possibly  that you’re in the US, which may not be a problem but each network will have their own requirements for their affiliates.

Be honest.  If you’re just starting out then let them know that but hopefully you’re not a newbie to marketing and you site has some age to it.  I was with a network that is one of the oldest and most trusted in the industry and recently decided to update my profile.  Due to the fact, I had moved and had not used them in a few years, that vetted me again like a fresh contact, and limited my account.  I believe it was that I honestly told them I wanted to test some new traffic ideas with ‘offline marketing’.  They don’t allow that I believe it raised a red flag.   I am still an affiliate with them but I have to earn my old trust back is the message I got out of this experience.

So is honesty the best policy?  Yep, they are smart man,  they have people that can up one side and down the other on you like checking your domain age, fan pages, search rep online, etc.  and they will assign an account manager to you too.  They can be your best friend and really get you on the best converting offers or bury you if they find out you lied.  It is not worth it because if you do things right, (Oh yeah, they do talk across networks in the vast industry too), CPA can be a goldmine if you put in the effort.

Good luck and take action today!


Posted in Affiliate Marketing | Tagged affiliate marketing, cpa easy money, CPA networks review, Finding a CPA Network | Leave a comment

Beginner Marketing Mistakes

Leading Errors Beginners Make in Affiliate Marketing

Affiliate marketing online is popular as an ncome creator for both beginners and skilled marketers alike. It’s not too difficult to get started with, and it doesn’t cost much, if any cash to accomplish it. A winner in many ways. Nonetheless, it is not foolproof. Quite a few newbie web entrepreneurs begin having visions of piles of cash, and lavish hopes and dreams and then surrender in discouragement. The issue is not with affiliate marketing online but with the methods utilized to make use of it. There is one mortal error in judgment a lot of newbies make, they can become scattered.

A lot of emerging online marketers get scattered because of desperation, some others just because they are unable to decide on a single item to back.

The Matter of Desperation

The worried beginning online marketers make an appearance in two different ways. The 1st set gets going thinking that they need to open up many associate promotions in order to get the most visibility. The idea seems to be to write a bunch of varied promotions and hope that one hits big, or a lot of them demonstrate a little revenue to create one huge profit.

The next set of desperate newbie web marketers do start with just one item, and these people work it hard for a couple months and then expect it is going to take off making lots of money a month instantly. Maybe they’ve implemented the glamorous guidance of some of the teachers promising easy and fast wealth with affiliate marketing. Real truth be told, you can find riches, however it’s work. If this was not work, most people would most likely implement it, and it most likely wouldn’t pay off well. When these people don’t start seeing instant profits in the quantities they have imagined, they get frantic and start hunting for the product which will do it for them, and very quickly they’re operating just like the scatter online advertiser in the first group of anxious marketers.

The Choice Situation

The other type of online marketer who gets swept up with the scatter method of affiliate marketing online is the one that sees so many fantastic items that they truly believe in, that they can’t pick and choose. There are a lot of great items. Many of those products have established affiliate track records. It may be hard to choose, but you have to.

Steering clear of the Scatter

The true secret to steering clear of the scatter because of desperation is usually to be realistic regarding how quickly your web earnings will build up. Real world business take a while to build and so do web based ones. The reality is that it actually is simpler online, and the overhead is nearly zero makes the internet business far more stable, but it still takes a lot of labor and also time for it to get it to the place it is making a profit. When you are in need of money, try having a job part time, or keeping your daytime job should you have 1 while you cultivate your enterprise online.

Tips on how to Pick the Appropriate Product to Promote

In case you simply cannot decide on the ideal product, and seriously feel forced to market every single great idea on the market, quit and take a deep breath. To begin with, the whole idea of concentrating on one, or perhaps at the most two products to begin with does not imply you’ll never market another product. It means that you should focus all of your energy and time upon each of them independently until finally they grow prior to incorporating more.

Select your niche market initially. Choose an issue that you are excited about for the theme. If it’s weight loss, fitness, baking, fishing or basket weaving, it is best that you select things you are able to identify with so you can advertise the linked product using that identical zeal and also expertise. Obviously, you don’t have to like it, but many sales agents, whether or not they work online and / or offline, will confirm that the most successful sales agents believe in the merchandise they are promoting.

Leave a Reply

Posted in Affiliate Marketing | Tagged affiliate beginners, affiliate marketing, affiliate marketing mistakes | Leave a comment

Respect Your Guest !

Don’t Handle Readers Like Idiots

Everyone’s seen those popular “How To” training books for Dummies. They are effective simply because they streamline difficulties and make often tough to comprehend subjects simple to follow. When you’re contemplating your sales websites, articles and posts, write to your readers keeping that in mind. Take ideas and make them simple and easy to follow but don’t treat your readers like dummies.  Most readers of your content found it by searching for a problem solver.  Give them the answer to their conflict/problem and you will have a follower for life!

Reality Wins Loyalty

When you’re selling something, you need to convince the possible client that it’ll enable them to execute a task, ensure they are content, help to make existence less difficult, or whatever the item is designed to do.  Nevertheless, the quickest way for you to erase the faith of a webpage, or landing page guest is to spin tall tales of impossibility. We’ve all seen the sites with fancy cars in front of the mansion, right?  Coming on too intense, much like the common used car salesman is just gonna generate skepticism, not confidence.  Be Real.

My handy dandy bug zapper will kill every bug for a hundred or so miles, and you will never get bit while BBQ’ing in your yard again.  Just a sample, and rather far-fetched. It is easy to see the loopholes in that statement, and while you might get a few naive fools to bite, most of the people will  click on to the next product on the search results.  Needless to say, this will cause your content to go down in value with the SERPs too, as bouces signal little worth to the searcher…..ooops, gone to check out what they will genuinely find which is the real truth about their product or service.  On your competition’s site.

As an alternative, the seller with a powerful, sound insect zapper might say:

This product features a strong energy current which will destroy any insect that lands on it. The light source from the device attracts them for as much as 20 feet, and even though some will get away, having this in your backyard will make your out of doors experiences much more pleasurable.

The assertion may perhaps be considerably less lavish, but it’s stronger since it is plausible. Buyers nowadays aren’t naive, for the most part. In the fifties and sixties, men and women truly accepted what commercial spokespeople stated on TV ads. Over time, however, consumers have become distrustful of ads, and with the Internet proliferation of marketing, they are absolutely cynical of what people claim about a product or service. It takes far more to win over a new buyer, particularly if you’ve got a new service.

Act as a friend or family member in your mind when creating your sales content. This should actually be easy if you only promote products and services you believe.  Customers are more prone to buy a item from somebody they see a lot, who they believe understands their situations. This is where a good blog can be a genuine primary factor in internet achievements. You don’t even have to push sales in your blog. What you can apply to help make your blog really work for you is create thought provoking content, interesting articles about how precisely to accomplish relevant goals, or perhaps appreciate a similar pastime. If you sell back yard insect zappers, create articles regarding how to make a backyard atmosphere a lot more child friendly, more ecologically safe, or a variety of related articles that can show your readers you do have an excellent handle about what they really need and want on their property.  the Zapper will be a natural for the content which can be shown in images, background of videos (maybe humorously whacking a flying nun)

Create the trust, do not lie, do not embellish, just let them have something to trust in, and they’ll believe in your products or services also.  Just like real life.

Posted in Business in General | Leave a comment

Common SEO Mistakes

Are You Making Common SEO Errors?

The thought of SEO or Search Engine Optimization is very simple. To acquire the top standing on the major search engines, so you receive the first chance at the targeted traffic.

As uncomplicated as the reasoning is, and at the same time basic as the most common ways of accomplishing SEO success are, many website and blog owners are implementing critical errors that cost them a large amount in energy and time.

Update: I have friendly ‘free’ advice for the wordpress webmasters.  The absolute best way to cut back on SEO mistakes is to utilize a free plug-in by TechblissOnline.  Their site is (presently 7.21.2014) rated 7/10 PR so it must work for them!  The name of this marvel is  Platinum SEO Pack.  As I said it is free, but you are welcome to donate.   The features are so many I will have to do a whole new post later.  Follow the links above to the feature page and you will see how much work this plugin can save you….like automating the Tag problems discussed here.

Tag: You’re It, with WYSIWYG

Tags are all too often misinterpreted , and perhaps disregarded entirely by newbie on-line marketers and bloggers. It’s really easy to overlook the most simple of website or blog development factors when computer programs or platforms implement the making for you. When it comes to the vast majority of scenarios a web site creator has meta tags concealed within the menu bar.

Because most of the well known blog software are WYSIWYG (What You See is What You Get), users accomplish building their web site by using the webpage window, and as a consequence don’t actually consider the title of the saved computer file, much less all of the underlying tag words.  Tip: track the top bar as you produce your webpage. When this tells you “home” you really would be really missing out on a bunch of fantastic SEO juice.

Double Tagging

You should modify the home page to reflect the agency name containing keywords , however you don’t need each and every blog page found on the website to actually contain the exact title. You reduce the increased SEO edge associated with numerous pages if they are all the same. You actually must furthermore refrain from letting the pages to be tagged containing commonly used names, including about, links, features etc. For instance , if perhaps you maintain web page on the subject of your Arabian horse mating ranch your current front-page may possibly be tagged Prominent Arabian Horses , and yet you really want your additional web pages to reflect the actual written content while utilizing SEO advantageous tags at the same time.

Instead of “about” utilize, The Well known Arabian Breeding Heritage, as opposed to Ponies.  When introducing your stock or product use something for instance as, My Memorable Arabian Stallions, Arabian Mares.

Non-Descriptive Calls to Action

One of the biggest issues has been linking out to somewhat of a broad expression, for example click here. You might observe this method more or less all the time and it happens to be a beneficial motivational method that will help get consumers to check out a link. The main issue is in fact that particular link is not search engine valuable. Every one of the hyperlinks in the web-site will ideally take search-engine juice. Besides labeling them containing often used phrases , set to follow the link in the actual content material (bold assuming you want to be a lot more intense ) and then link to a description of what you’d like people to visit. For instance: To obtain more information click here for advanced advertising practices.

The Difficulties with ‘Now’

People are living in a ‘Now’ world. Inevitably , after the laborious and hard work creating your site, the most frequent misstep marketers make can be quitting too quickly. the need of having the thing that people desire right away is rather ingrained within our psyche. But the truth is, SEO will take a little energy. Don’t anticipate website traffic to rush to your internet site the afternoon after you submit it, even when you’ve done every single thing right. It can take weeks, and even months before you can see real success from your work.  Be patient and never stop working on your SEO.  Test, test, and test more.

Testing and Google Analytics

Google Analytics is a free tool for tracking just about everything on your site.  And its free.  GA is one of the most powerful tools available to marketers.  It can be a bit intimidating at first but they have great ‘How to’ courses on their Webmaster Tool section.  Use it, you will see the benefits immediately!



Posted in SEO-Search Engine Optimization | Leave a comment

The Importance of Tracking ROI

Trying To Find Out if the Investment Decision is Paying Off As with any organization, once you begin selling something on the internet, you need to pay special attention to the net income. If a marketing and advertising system isn’t … Continue reading

More Galleries | Leave a comment

How to Master Niche Marketing

Learning Your Niche

Finding a market which is well-known will frequently provide good results when it comes to sales of related products, although niche selling tends to be tricky. The toughest part is learning enough relating to the area of interest to get into the “inner circle.” You should be qualified to not only create articles knowledgeably about the subject; you’ll have to grasp exactly what the typical desires tend to be of those that are involved. If you are selling a boat routing unit, it isn’t enough to merely aim for vessel owners, you need to understand what is with regard to moving around the waterways that’s so tricky, along with just what problems to watch out for. You need to know why a routing unit is so important to boaters, and what variations there can be with regards to different kinds of water. The same is true for virtually any niche. Dog owners have got particular demands, and it appears to be that anyone who has ever had a puppy would certainly be in-tune with the basic niche. However, that may rely on just how often you speak with other puppy owners. One person’s practical experience might help, but wouldn’t be complete to the entire niche.

Finding Specific Niche  Information

The best thing to do while learning your markets is to throw yourself in the community as much as possible. Due to the Internet, that’s easier than ever . Locate a community forum, the more busy the better, and make up an account. You can ‘lurk’ for awhile and may not even need to talk, although getting caught up and generating contacts with the other posters is a great technique to build a following.

On the discussion boards you can normally create signature lines where one can back-link to your website and quite a few have clickable links below member titles with particular things like blog or website places that will help other folks discover you. They are great ways to get traffic, but still far from the real value of a forum. The actual worth is in what you may come across there, data about what individuals mixed up in specific niche market are involved in, need assistance with, and knowledge on specs regarding the subject. So if you never utter a thing, and simply read each of the posts, and soak in the information, they are well worth their weight in gold.

Blogs are one more great option to finding individuals that are interested in the niche.niche_contactsThey offer a far more one-sided look at the needs of folks mixed up in the niche, but when you visit enough of them, you can begin to determine precisely what topic concerns are crucial to them, and just how they think in relation to essential issues.

Do I really have a care?

Of course! The simple response is you don’t. However, if you cannot spend the time to grasp your niche, it’s not as likely you’ll be able to relate with your customer’s wants and desires, or even produce convincing sales copy. My suggestion is that you pick a niche based on Love.  Not that kind  …..♥

I mean the type of hobby or  ‘niche’ you truly love. That way you won’t have a problem spending several hours every week to get involved and understand more about your niche’s buyers, which will certainly provide far greater outcomes in your bank account, and be worth the effort too.

Posted in Business in General | Leave a comment